Starting a business is no small feat. From restricting budgets and limited resources to cutthroat competition, getting a startup off the ground can sometimes feel downright impossible.
But here’s the thing, with the right digital marketing strategy, any startup can build their brand and connect with potential customers online.
So take a deep breath. Don’t let the specifics overwhelm you. Focus on nailing down the digital marketing basics, and you’ll be off to a great start.
In this article, we’ll discuss six smart digital marketing tips to help your startup kick things into high gear. Whether you’re launching your brand or looking to take things to the next level, these practical tips will show you affordable ways to spread the word, reach more customers, and ultimately drive sales.
Ready to make some marketing magic happen? Let’s go.
1. Establish Your Online Presence With The Right Tools
Establishing a strong online presence is crucial for any startup looking to gain traction and attract customers in today’s digital world.
With so many potential touchpoints to manage, from search engines to review sites to social media, optimizing your visibility across the web can be overwhelming. That’s why many startups turn to solutions like Yext to consolidate their management of listings, profiles, ads, and more in one platform.
However, while Yext is a popular choice for managing your business’s online presence, it’s important to consider other options as well. There are several Yext Alternatives that may better suit your needs and budget.
Researching competitors can help you find the best fit for your startup’s goals, resources, and stage of growth. The key is choosing a solution that will help you rank higher on search result pages and showcase accurate business information across the web.
2. Focus On Your Content
Content builds trust and authority with customers. But not just any content; you need high-value blogs, videos, guides, etc., that actually help your audience. Here are a few tips for creating amazing content:
- Hook readers in with engaging headlines and introductions. Use curiosity gaps and emotional hooks that compel people to click.
- Use keywords strategically throughout the content to get on search engines’ good side. Optimize for targeted long-tail keywords with decent search volume but low competition.
- Promote that content everywhere, email, social media, ads, so it interacts with your target audience. Repurpose content into different formats for each channel.
- Pay attention to what content resonates most, then double down on that type of content. Look at metrics like engagement, shares, and conversions.
- Create different types of educational content: how-to guides, expert interviews, 5-step frameworks, product deep dives, case studies, etc.
- Update older content regularly to keep it fresh and ranking well. Refresh outdated facts, stats, examples, etc.
The bottom line: make your content the magnet that continually attracts and engages customers. Useful, compelling content converts.
3. Leverage Social Media Marketing
People are hanging out on social media, so your startup needs to be there too. Choose the right platforms for your audience and create branded profiles. Post value-driven content and engage with your followers. Here’s how you can build an impactful social media presence:
- Run both organic and paid social campaigns to expand your reach. Many platforms offer affordable options for smaller budgets.
- Experiment with different ad formats like video, image, carousel, Stories, etc., to see what grabs attention.
- Recruit micro and macro influencers excited about your industry and explore sponsored content partnerships. Make sure values align.
- Add social sharing buttons across your site. Make it easy for visitors to follow and share your content.
- Monitor conversations related to your brand and interact regularly. Provide support and build community.
- Schedule some content in advance for consistency but stay nimble to engage with what’s timely.
Social media balances personality with utility; have fun while strategically promoting your brand.
4. Run Targeted Paid Ads
Paid platforms like Google, Facebook, and LinkedIn ads are powerful for startups when executed well. Some tips:
- Laser target your offers to your ideal audience. Define them based on demographics, interests, behavior, etc.
- Make ads and landing pages relevant to what you know about your targets—hyper-personalize messaging.
- Test different ad formats, placements, and messages—iterate based on performance data.
- Retarget people who’ve previously engaged with your site or products to encourage them along the buyer’s journey.
- Analyze metrics like CTR, cost per conversion, and ROI and double down on what works.
- Set a reasonable daily budget based on goals and let the platforms’ AI optimize over time.
- Integrate pixels to capture leads from ads and track them through the sales funnel.
Paid ads put your brand in front of motivated users; align your goals and analytics to maximize value.
5. Build An Email List And Nurture Leads
Email is still one of the best ways to build relationships with leads and customers. Some tips for startups:
- Offer irresistible lead magnets like ebooks, discounts, or webinars in exchange for email signups.
- Send personalized welcome emails when users first subscribe. Make a great first impression.
- Steer leads with targeted content specific to where they are in the buyer’s journey and track engagement.
- Make signup forms easy to find across your website, blogs, and other assets. Pop-ups work well.
- Segment your lists demographically, by interests, and by engagement/buying stage. Send hyper-personalized content.
- Set up automated email workflows to guide leads down the funnel. Triggers and sequences are powerful.
- Send fun newsletters and announcements, not just sales pitches.
- Monitor analytics like open rates, click-throughs, and unsubscribes. Continually refine your approach.
Email allows startups to build trusted relationships over time. The key is providing value, not spam. Do that, and subscribers will look forward to your emails.
6. Make Marketing As Visual As Possible
Humans are visual creatures. Images, videos, charts, and graphs draw us in and communicate quickly. Here’re some tips to make your content more visually appealing:
- Use high-quality, eye-catching photos across your marketing materials.
- Infographics efficiently convey complex data; create them using data-driven stats.
- Shoot simple videos highlighting products, services, customers, etc., to bring your brand to life.
- Design visually appealing social media posts, ads, and landing pages. Use color palettes, layouts, and typography cohesively.
- Canva, Venngage, Visme, and Creative Market offer templates, imagery, and tools for non-designers.
- Add relevant photos and videos in blog posts to reinforce points; it also helps with SEO.
- Captions provide useful context. Optimize them for SEO.
Visual marketing balances creativity with a strategy for maximum impact. Images attract while text convinces.
Winning digital marketing for startups involves being selective, creative, and data-driven. You can stretch each marketing dollar further with limited budgets but smart tactics. Providing real value through content and engagement is key; video, influencers, SEO, email, and ads each play a role. With these digital strategies, your startup can break through the noise, delight customers, and build a thriving business. The abovementioned tactics will set you up for startup marketing success in the digital age.
The Search Engine Cage team is on a mission to educate entrepreneurs. We make things easier for the small business owner, by writing articles that help them to understand SEO and Digital Marketing.