Digital marketing is a crucial part of any company’s marketing strategy. With the rise of social media and mobile apps, it has never been easier to get your brand in front of people than it is today. However, as with any other form of marketing, digital marketing only works if you have a good strategy in place. This article will outline some common mistakes made by companies that fail to reach their growth goals when using digital techniques.
The Engagement Paradox
In our experience, it’s the content that people don’t expect to be engaging that does the best job of attracting and retaining their attention.
For example, we recently created an infographic for a client on what makes a good leader. It was pretty straightforward: there were five bullet points on the left, and then one larger image on the right summarizing each point. The infographic was shared widely on social media and generated over 500 shares alone—and it’s not even our most popular piece of content!
We also shared two gifs as part of this campaign – one as a preview before sharing with friends; another as an add-on once they had shared or liked away (and both were viewed over 1 million times). Both types of content are examples of something people wouldn’t normally expect to find interesting enough to share themselves – but because they’re done well enough to hold someone’s attention long enough for them to finish reading/watching/listening, these pieces have become some of our most successful pieces ever!
Innovation and Execution
Digital marketing is a way to reach out to your target audience. It is also an effective tool in helping you achieve your goals and make you stand out from the crowd.
Innovation is important for growth. As a business owner, you need to be innovative if you want your business to continue growing and maintain its competitive edge over other players in the industry. There are many ways in which you can innovate within your company structure or marketing campaigns.
Use social media platforms such as Facebook, Twitter, and Instagram to create buzz around new products or services that have been launched by updating posts regularly with relevant information about them (images or videos). This way people will become aware of what is being offered on sale at this particular time when they see it online; hence encouraging them into purchasing one of these items instead of just browsing through various websites looking for something interesting enough but not quite finding anything worthwhile enough themselves due to lackadaisical efforts made by businesses today`s generation`s marketers which means they do not know how important innovation really is – especially when it comes down everything else like career choices etc.
Ignoring the Elephant in the Room
The elephant in the room is ignored by many businesses, and it can be costly. Ignoring a major problem will not make it go away, nor will it improve your business.
Your digital strategy should focus on how you handle these issues strategically and tactically. Once you address the elephant in the room, your business will see better results than ever before.
Know Your Competition
Before you start with your digital marketing campaign, you must know about your competitors. This will help you in identifying their strengths and weaknesses of them so that you can work on improving your business. You should also know what they are doing right and wrong in their marketing strategies in order to keep up with them.
Demand Generation and Lead Management
Demand generation is a targeted approach to create awareness and interest in your product or service. It’s about creating demand for the solutions you offer by generating leads that move through your sales pipeline more quickly.
Demand generation is the process of turning prospects into customers by finding out what they need, delivering it to them in an engaging way, and keeping them coming back for more. By focusing on demand generation instead of just getting people to visit your site or attend an event, you can generate leads who actually want to buy from you. These types of leads are far less likely to be unreachable or unresponsive than someone who found out about your business through word-of-mouth advertising or other non-targeted channels such as organic search results.
Strategic Mistakes
- Not understanding the importance of digital marketing.
- Not having a clear strategy. This can be done by creating a detailed roadmap or plan that outlines your goals and how you’re going to achieve them, and then sticking to it!
- Not measuring the impact of digital marketing. If you’re not measuring anything, there’s no way of knowing what changes need to be made in order to increase sales, leads, or sales calls. It’s important that you always keep track of your KPIs (key performance indicators) which include things like visitor traffic, signups, website bounce rate, etc…
Investing in the right platforms
You have to choose platforms that are right for your business because if they aren’t then it’s going to be difficult for them even if they were free! For example, Facebook Ads might be excellent for one type of business but terrible for another because their target audience may not use Facebook much; whereas Instagram is great if your company sells clothing whereas bad if it sells food products because people often don’t want pictures from restaurants on their feed anymore.
In order to truly benefit from digital marketing, Singapore companies must learn from the mistakes of CMOs around the world.
Digital marketing is not a magic bullet, it is not a silver bullet, it is not a miracle cure and it’s certainly not a one size fits all solution. Unfortunately, many companies in Singapore have been fooled by the hype surrounding digital marketing. They believe that if they spend more money on paid advertising or hire more social media experts then their problems will be solved. It’s true that these tactics can improve your business but they aren’t going to get you the results you want without planning and strategy first.
The thing with digital marketing is that there are so many variables involved in its success (we call them KPIs) that make it really hard to predict how well something will work before doing it yourself. This makes it difficult for CMOs to know what kind of campaign they should run next without first understanding all aspects involved with their current campaigns – which could take years depending on what industry they work in!
Conclusion
Digital marketing is an important part of a company’s overall strategy, but it can also be dangerous for marketers to fall into the trap of making strategic mistakes. When you ignore the elephant in the room, you miss out on valuable opportunities to engage with your audience and develop customer loyalty. You may also overlook trends in the market that could help you innovate and differentiate from competitors. Finally, if your demand generation program fails to produce leads or sales leads then there’s no way you can achieve growth goals with traditional methods like advertising or trade shows alone.
The Search Engine Cage team is on a mission to educate entrepreneurs. We make things easier for the small business owner, by writing articles that help them to understand SEO and Digital Marketing.
