Did you know how many people made an online purchase in the year 2019? Around 2.05 billion!
It simply means that 21.55% of the global population prefers to shop on the internet. To your surprise, this number is expected to cross 2.14 billion in 2021.
As Amazon FBA business makes the major portion of the eCommerce marketplace, an Amazon FBA seller should keep track of the ever-changing eCommerce trends. And it will be a massive pool of prospective customers for sure. If you are wondering what the future of e-commerce is, you must read this article till the end.
13 Latest eCommerce Trends You Can’t Ignore in 2021
In this article, you will know about the 13 latest eCommerce trends to keep an eye on in the year 2021 and beyond.
- Augmented reality experience in online shopping
- Voice commerce is becoming mainstream
- AI helps businesses learn about customers
- Personalized experience through big data
- Chatbots improve shopping experiences
- Mobile responsive websites or apps
- More payment options
- Continued innovation with headless and API-driven eCommerce
- Video marketing improves customer interaction
- Subscriptions are the best way to earn recurring customers
- Sustainability is the future of e-commerce
- Optimization of digital strategy for conversion
- B2B is evolving and continually changing
So, without further ado, let’s dive deeper into the latest eCommerce trends which will set the foundation for the future of e-commerce.
Augmented reality experience in online shopping
Augmented Reality (AR) is becoming the prime game-changer in online shopping. Product visualization can boost your sales while diminishing the return claims. For this reason, almost 90% of businesses use augmented reality to give customers a better view of the product.
AR serves to offer a better brand experience as it engages the customers in lifelike immersive environments. It will be interesting to know how this eCommerce trend will shake out in the coming years.
For instance, the Yamaha My Garage app was developed to allow the customers to access official 3D motorcycle models. The customer can connect to a special VR set to inspect the mechanics of the bike. Besides, virtual renders of the bike are also available of engine status, fuel mixture, and sensors. The high-definition graphics allow users to experience the mechanics which are hidden otherwise. This is the future of e-commerce, and the Amazon FBA business may also introduce AR technology soon.
Voice commerce is becoming mainstream
According to Loop Ventures, there will be a smart speaker in around 75% of U.S. houses. People are becoming more tech-savvy and have started relying on voice assistants like Amazon Alexa, Siri, or Google Assistant to carry out everyday tasks from checking the weather to online shopping. No matter if you are running your own eCommerce website or are an Amazon FBA seller, you should consider optimizing it for voice searches.
You are in dire need of adopting the latest eCommerce trends by making the websites and apps voice search optimized. As more and more people have started using this technology, there are many untapped opportunities for eCommerce businesses to get on the ground floor.
AI helps businesses learn about customers
Another critical facet of brick-and-mortar shopping list in online shopping is the in-store associate who aids in choosing the best products. Besides, personalized guidance to cater to shoppers’ specific needs is not available while shopping online.
However, the prevalence of AI and machine learning is likely to increase as retailers now target new ways to improve customer service for enhanced personalization. This is why all eCommerce businesses should invest in this development aspect to keep up with eCommerce industry trends. AI can help businesses connect customer data with some crucial insights to provide a better shopping experience. However, if you are just getting started with eCommerce, the best possible option is Amazon FBA for beginners. After that, you can try your luck in the eCommerce realm.
For example, Natori, a leading fashion brand, uses AI to make smarter choices to get better ROI for digital ad spending and successfully has seen a rise of 76% in revenue.
Personalized experience through big data
As different experts have different visions, personalization is not created equally. Such eCommerce sales trends will grow in 2021. Some consider that personalization is like a double-edged sword since privacy and data are becoming the users’ major concerns. Thus, companies should think about using big data to offer better personalization to various customers, as this is the future of e-commerce.
Chatbots improve shopping experiences
The cheery chatbot is at the crux of AI capabilities and personalization. It can serve the role of greeter and salesperson for a brick-and-mortar business. Business Insider stated that around 80% of enterprises would be opting for chatbots by the end of 2020. Artificial intelligence software is a new channel and future of e-commerce to find deals for consumers. Additionally, consumers can also use AI-driven chatbots to identify the product that will cater to their needs perfectly.
You might be thinking by now; Are chatbots worth the investment for your e-commerce business? The simple answer to this is Yes!
94% of online shoppers made the decision based on the product description. So, you should customize the chatbot to answer some common questions related to the products you are offering. Besides, think about using chatbots to engage customers and find relevant products with quick navigation.
Mobile responsive websites or apps
About 2 billion people use smartphones around the world to access the internet. So, it won’t be surprising to know that mobile consumers make around 60% of e-commerce traffic.
According to Statista, 73% of eCommerce sales will be made through mobile phones by the end of 2021. Keeping that in mind such eCommerce sales trends, you must develop a mobile-friendly and responsive design enabling consumers to shop through the phones without much hassle.
Ecommerce businesses are putting backbreaking efforts to offer a smooth user experience with different payment options. Another important response to ever-increasing mobile users is progressive web apps. It offers a native app-like experience to the users with different features like working offline and enabling push notifications. Thus, giving another way to eCommerce brands to improve the customer journey for mobile users.
More payment options
In 2021, the eCommerce sales trends, particularly of mobile shopping will increase, and more than 66% of Americans responded that mobile payments would replace card payments, and a huge chunk claims the same for cash payments.
There is a lot more to come. Mobile users will dominate online shopping, driving around 54% of sales by the end of 2021. However, the Amazon marketplace is at the forefront of mobile and online shopping, becoming the home to the latest eCommerce trends.
Continued innovation with headless and API-driven eCommerce
Besides the front-end aspects by which customers interact directly, the backend tech structure has a significant effect on the overall experience. Headless commerce allows you to completely decouple the front-end presentation layer of an eCommerce platform. 2021 can be increased adoption of headless and API-driven eCommerce for new front-end solutions like more PWAs and IoT
Video marketing improves customer interaction
The video was shown to improve the conversion rate, and more than 62% of consumers are saying they buy a product after watching product reviews. 2021 could be a year to reap the benefits of video marketing. In addition to this, streaming videos can grab and hook the attention of the consumers if placed on the homepage rightly. So, these eCommerce industry trends need your attention to be in the competition.
Subscriptions are the best way to earn recurring customers
Subscription plans bring a lot of advantages for retailers as they make it a bit easier to predict the needs of the consumers for bringing long-term value. Consumers are becoming choosier regarding multiple subscription services. We also need to be cognizant of different subscription packages and their relevant benefits. You should also offer subscription services to keep up with the latest eCommerce trends.
Sustainability is the future of e-commerce
As people become more aware of the limited resources, they are making purchasing decisions more wisely. Sustainability is increasing in popularity and taking on renewed importance for modern shoppers. Thus, brands find ways to weave the latest e-commerce trends into their products. They are also keeping an eye on the eCommerce sales trends for devising fulfillment and marketing strategies.
A recent survey found that around 50% of the respondents wish more sustainability in the fashion industry.
Optimization of digital strategy for conversion
Regardless of the niche, you are selling your products in and the market in which you are operating, you would surely have some competitors. Thus, staying ahead of your counterparts doesn’t mean getting more potential customers to the site and closing more deals.
Conversion optimization is among the growing e-commerce trends in 2021 and beyond. Businesses are becoming well-aware of the importance of looking into the pitfalls to finetune the product pages to ensure their products stand out. It has to do with ever-changing eCommerce sales trends and using various marketing avenues like dynamic Facebook ads, on-site marketing strategies or running ads on Google.
B2B is evolving and continually changing
The eCommerce sales trends are continually evolving in the B2B market as well. The global B2B market is currently moving upward and will continue to do so in the future. You can opt for an Amazon FBA for beginners’ program to get started with Amazon FBA wholesale as it is a great option.
According to Statista, the global retail eCommerce sales for B2B will reach $1.1 trillion in 2021. Forrester predicts that almost half of the Millennial adults will be B2B buyers.
As operating in B2B needs more resources, most people prefer to opt for Amazon FBA to save on storage cost and ensure that they are earning handsome profits.
As it’s just the start of 2021 and there’s a lot of time to see what new ideas will be introduced in eCommerce as time progresses. While the eCommerce sales trends mentioned above are the top ones that will be impacting the eCommerce industry in 2021 and beyond, a lot is waiting in the wings.
Will delivery drones be the next thing changing the sky into a whizzing buzz of continuous commerce? Will stores introduce facial recognition to connect with customers to offer a better experience and connect the shopping data online? Time will tell. Let’s wait to see what 2021 is bringing for us in the eCommerce realm.
Kevin David is a self-made entrepreneur, an expert in eCommerce, and a leading Amazon FBA seller. He has hustled his way from working at a corporate job to building his own multi-million dollar business from the ground up. After achieving financial independence himself he has been helping hundreds of thousands of aspiring entrepreneurs from all over the world to achieve the same glory and success through his Amazon FBA course.