The Internet is constantly evolving and so is the way we consume content. These days, people are more likely to scroll through their social media feeds than they are to sit down and read a blog post. That’s why it’s important to meet your audience where they are, and one way to do that is by creating Google Web Stories.
Google Web Stories is a new feature that was launched by Google in late 2017. It allows businesses to create short, animated stories that can be used to promote their products or services. These stories can be shared on social media, websites, and other online platforms. They are a great way to engage with customers and increase brand awareness. In this blog post, we will discuss the benefits of using Google Web Stories for SEO purposes, and provide tips for creating success stories.
Google Web Stories can help boost your SEO in several ways. Some of the benefits include:
Revamp Your Content Strategy
Google Web Stories can help you revamp your content strategy. By creating short, engaging stories, you can reach a wider audience and attract more readers to your website.
People these days have short attention spans and are more likely to engage with content that is visually appealing and easy to consume. Google Web Stories can help you deliver your message in an engaging way that will capture your audience’s attention.
Reach a Wider Audience
Google Web Stories can help you reach a wider audience. By sharing your stories on social media and other online platforms, you can increase brand awareness and drive traffic to your website.
In today’s digital age, it is important to meet your customers where they are. Google Web Stories can help you do just that by allowing you to share your content on the platforms they are already using.
By creating Google Web Stories and sharing them on these platforms, you can reach a wider audience and promote your brand to a new group of potential customers.
Engagement is important for SEO purposes. The more engaged your audience is, the more likely they are to click through to your website. Google Web Stories can help you increase engagement by allowing you to create visually appealing stories that are easy to consume.
People are more likely to engage with content that is interesting and relevant to them. By creating Google Web Stories that are visually appealing and easy to consume, you can keep people’s attention for longer periods. This increased engagement can lead to more website visitors, higher conversion rates, and improved SEO.
Customization is another important factor for SEO. You want to make sure your website and content are relevant to your target audience. Google Web Stories can help you customize your stories to appeal to your target audience.
You can use a variety of tools to customize your Google Web Stories, including:
Story length: Control how long your story is by adding or removing scenes.
Visuals: Add images, videos, and GIFs to make your stories more visually appealing.
Text: Add text to your stories to provide more information about your product or service.
Animation: Add animation to your stories to make them more engaging.
By customizing your Google Web Stories, you can ensure that they are relevant to your target audience and more likely to be clicked on.
The great thing about Google Web Stories is that you own the content. This means that you can control how and where your stories are distributed. This is important for SEO because you want to make sure your content is being distributed in the most effective way possible.
If you stick with social media platforms, you will be limited by their rules and regulations. But with Google Web Stories, you have the freedom to do what you want with your stories.
This ownership also extends to the SEO benefits of your stories. Because you own your stories, the SEO benefits will go directly to you and not the social media platform.
How To Create SEO-Friendly Web Stories?
Now that we’ve gone over some of the benefits of Google Web Stories, let’s take a look at how you can create SEO friendly stories.
Here are a few tips:
Prioritize Your Content: Make sure the content of your story is clear and concise. Every element should have a purpose. Google web stories have no room for fluff. Note that when it comes to SEO, quality is always better than quantity.
Include A Call-To-Action: Make sure your story has a clear call-to-action. You want people to know what you want them to do after they’ve read your story.
Use Keywords: Choose your keywords carefully and place them strategically throughout your story. But don’t overdo it, or you’ll be penalized by Google.
Use Visuals: People are more likely to engage with stories that are visually appealing. Use images, videos, and GIFs to make your story more engaging.
Animate Your Story: Adding animation to your story can make it more engaging and allow you to convey more information.
Use Titles and Metadata: Make sure your story has a title that accurately reflects the content of your story. Your title should be attention-grabbing and include keywords. Your story’s metadata should also be well-optimized.
Avoid Non-Index Attributes: When creating your story, avoid using non-index attributes. These are attributes that won’t be indexed by Google and can hurt your SEO.
Use Canonical Tags: Canonical tags tell Google which version of your story is the original. This is important if you have multiple versions of your story floating around on the internet.
Google Web Stories can be a great way to improve your SEO. By creating stories that are short, sweet, and to the point, you can ensure that your target audience will see your story and be more likely to click on it. You can also customize your stories to appeal to your target audience and make them more engaging. And because you own your stories, you can reap all the SEO benefits. So if you’re looking for a way to improve your SEO, consider creating a Google Web Story.
But before you create your story, make sure you follow these tips to create an SEO friendly story.
Sonu Yadav is a Certified Digital Marketing Manager with SEO Vendor Inc. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.