TikTok Influencer Marketing: An Ultimate Guide For Brands

TikTok, since its launch in 2016, has been gaining the top third position in the online market after Facebook and Instagram. TikTok is a unique platform with more than 3 billion total downloads and over 1 billion active users globally. It functions as a place for TikTokers to create, share and explore the short-form video content. TikTok undoubtedly changes the scenario of consumer engagement. In today’s competitive landscape, businesses should work wisely to find ways to boost their visibility among audiences. If you are a brand that needs more discoverability for your TikTok content, buy TikTok fans and enhance your reach. 

Marketers should be keen to know about the current trends on TikTok. If not, your brand will not be able to acquire recognition among millions of people. It is better to reframe the brands’ marketing strategies at a particular interval of time with a proper analysis of brand statistics. Then, marketers can take ample time to research and get on with better results. If you own a business, you may be interested in knowing how you can build your online community through marketing? Although there are numerous best practices in TikTok marketing, influencer marketing is always exceptional. Marketing with influencers brings magical results to your business. 

With this article, we can explore how can brands become successful with influencer marketing? Let’s get started!

What Is TikTok Influencer Marketing?

Influencer marketing is nothing but a public personality on TikTok who endorses a brand’s product or service. It is a form of promotion that builds trust among the audience. Moreover, the influencers are the one who has 1000 or more followers on their profile. When you promote your brand with famous faces, the advantage is that it reaches a broader audience in a short time. More than 3.1 million influencers are available on TikTok, and almost 80% belong to GenZ creators. The younger generations of TikTok are the best influencers among all other social media platforms. 

Why Should TikTok Influencer Marketing Be A Part Of The Brand’s Strategy?

Influencer marketing is a kickstart trend in today’s world. Over the years, the influencers have unlocked the best ways to engage with their viewers. The best example is that ‘hinge,’ a dating app with a video partnered with several influencers using the hashtag #hingepartners, has gained 16.1 million views. Brands without hesitations can join with influencers, as influencers know the tricks and tactics to go viral quickly. So, now brands jumpstart with influencer marketing and build your ideal online market. If you are a brand marketer who wants to strengthen your social media presence, then opt to use a service like Tikviral to stay ahead of the curve.

How To Find The Perfect Influencers For Your Brand?

Next comes the biggest challenge for brands: finding a perfect influencer! Many experts have shared their best ideas to find the right one. When brands are looking for influencers, keep in mind the below points,

• The influencers should gel with your company and build a friendly relationship with your brand. Make sure they align with your niche and check whether their wants and interests suit your company’s niches.

• It is recommended to join influencer-first partnerships. As TikTok is a trend-driven platform, influencers who are not up to the trending mark cannot be able to deliver the desired degree of reach for the brand. When you partner with a trending influencer, the TikTok algorithm immediately makes your content reach an extremely targeted audience. It, in turn, drives a more significant ROI. 

• Give your brand ads and content to an influencer with a broader audience base. A general strategy in TikTok is that enormous followings have an extensive reach, whereas smaller followings will have higher engagement. Choose the one that justifies your company objectives.

• Check on the key performance indicators (KPI) to know their performances. In addition, the sales funnel is an important criterion that significantly impacts the type of influencer you choose for your brand. When you partner with an influencer, it should fall under a process: starting with brand awareness, next with engagement, and the final would be the conversion of the audience into buyers of your products or services.

• Based on your budget and followers count, you can choose from a wide range of influencers such as nano, micro, mid-tier, macro, and mega influencers.

How To Find TikTok Influencers?

Next, we move on to another phase of discovering the influencer TikTok accounts. When you customize your search, you can have a higher chance of getting your niche influencers. Follows are some easy ways to find TikTok influencers,

TikTok Discover Tab

TikTok allows you to search with domain-specific or domain-related words in the discover tab. It ends with a list of potential influencers related to your search. The discover page will appear once you click on the ‘discover option’ button at the bottom of the TikTok app. You can make a list of multiple influencers, evaluate with criteria, and shall select one or more for your company promotion. In addition, you can search on the for you page, TikTok videos, sounds, suggested accounts and trending hashtags to find more influencers.   

Google Search

It is possible to find influencers through a google search. You may start typing with relevant hashtags or topics in the google search tab. For example, if you write ‘TikTokers who talk about health tips,’ it may lead you to the popular content creators on TikTok. You may also search words like ‘fashion designing TikTok influencers’ etc., 

For You Page Of TikTok

On the for you page, once you find the relevant hashtags for your brand video content, put them on the search tab and click on them to see trending videos in the category, and there you can find the influencer.

TikTok Creator Marketplace

TikTok creator marketplace is a great analytics tool available within TikTok where you can see the influencer’s engagement rates, views counts, followers count, and other demographics. Every brand marketer should try to gain insights into the TikTok creator marketplace for a better marketing experience. Brands can utilize this opportunity to the fullest by registering with your account on the creator marketplace. Once your TikTok business account is approved, you may contact the influencers directly. 

TikTok Influencer Networking Platforms

These are third-party platforms that run with a database of influencers. In addition, these platforms allow you to check the bios of influencers. If none of the above methods provides you with better results, then use these networking platforms as an option to explore the influencers.

Other Social Media Platforms

Many influencers have an account on various social media platforms. If you like an influencer’s content on Instagram or Facebook, try searching for them on TikTok. You may get the required results.  

How To Integrate With TikTok Influencers?

Now we come on to the final phase of influencer marketing in TikTok. The best way to connect with influencers is to follow their TikTok channel and give likes and comments on their video content. There are no clear-cut strategies to integrate with influencers. For a fruitful, long-term relationship, brands can offer paid partnerships, shall allow influencers to make certain modifications to your brand content, have an opinion from the influencers about your brand, etc.,

Tips For Planning Influencer Marketing Campaigns

A solid, goal-oriented campaign needs creativity and flexibility. To run a successful campaign with influencers, brands need patience and some tactics to have a quick win. Some are as follows,

1. Provide Influencers With Creativity Control

It is not such that you give all controls to your influencers. Instead, you can make the statement of work listing the campaign theme, goals, payment terms and conditions, content deliverables, approval, and submission deadlines. However, a brand shall stick to the strategies that revolve around awareness, engagement, and conversions. 

2. Be Experimental And Take Risks

Finally, TikTok is all about innovative risks. Think of what you can create new to gain traction with your audience. Brands shall come out of their comfort zones and try experimenting with unique ideas. Brands don’t be afraid to partner with multiple influencers. You may find it difficult in the beginning stages, but it will benefit your business’s future. 

How To Measure Your TikTok Influencer Marketing Success?

With influencer marketing strategies, it is able for brands to get a better return on investment. On your business TikTok profile, you can gauge the success of influencer marketing by calculating the followers and viewers count. Check on the analytics to acquire your weekly and monthly growth with influencer marketing.

Final Thoughts 

Some brands will achieve fame overnight, and some take months or years to achieve the same feats on TikTok. TikTok is different and trendy from other platforms. Remember, you are not alone when opting for influencer marketing on TikTok. You have built your community of followers through influencer marketing. No issue how small or big your business is, you can make TikTok influencer strategies that work for you. We hope this article gives you the most valuable insights into influencer marketing for brands. Read the article and share your experiences after implementing the tactics mentioned above. We would love to hear from you!