What Is SEO & Why Is It Important?

What is SEO

Simple Definition of SEO?

Search engine optimization aka SEO is process in which SEO professionals work to improve your website better for search engines.

SEOs help to increase the visibility of your site on SERPs.

SEO mainly focuses on organic search results because it is the ultimate source of getting free and qualified traffic.

Did you know?

823,000 people per month searching the term “SEO” only at Google per month alone.

Who can even imagine that on an average Google now processes over 40,000 search queries per second or you can say more than 3.5 billion searches per day?

When Google was founded in 1998 by Larry Page and Sergey Brin no one can imagine it will be creating a new supermassive industry and their search engine gains so much popularity.

Yes, this industry is growing very fast year after year as this industry spreading its wings the need for SEO is also growing in the same tempo.

SEO is an art and discipline which allows everyone to drive quality traffic towards websites or specific webpage from search engines.

These search results are organic in nature means you don’t have to pay for it to appear in search results.

For example, to attract more customers and increase the rankings, you have to improve the look and feel of the site because if users like it the search engine likes it too.

Why SEO matters?

Let’s say you have published a high-quality article on your site that has been viewed by a decent amount of people.

What happens next?

Your site will take a short break and you’ll need to go out and promote your article or just let the article float around in search results for a little bit.

SEO is important!

You’re still getting views for your piece of content but not getting a lot of traffic.

And with a high bounce rate and a low SEO score, you may get buried.

To fix that problem, you need to optimize for two things:

  • Add keywords Your meta descriptions
  • Add keywords in the anchor text

Here’s a simplified breakdown of what each of them does:

Exchanging your keywords:

Your site should be able to rank high for a lot of keywords with a very specific phrase. This can be achieved very easily by building quality incoming backlinks.

This one is tricky because it takes the most boring, least useful part of the business (getting a listing on Google) and turns it into a very profitable and lucrative industry. Here’s why…

The reason Search Engine Marketing (SEM) works

We’re going back to the basics and look at the basics of an SEO. This is a common misconception that I hear from business owners.

Search engine advertising is not a separate business…it’s not like you can hire a new PR manager and a new SVP to help increase your search rankings because your business is a little over 200 customers that are able to reach your target market on Google.

Search engine advertising is the actual business, its basically the people and companies that you use to get your listings to the top of Google.

Search engine ads aren’t a separate service; they’re part of your overall advertising strategy.  As such, they must be integrated with the overall system.  And while some of the ads are unique and offer an easy way to discover relevant content, there are also quite a lot of “copy-and-paste” ads that are designed to target the searchers who read the first page and then get back to the landing page.

These ads are the one that gets targeted the most. Here’s where things get tough because there are just so many. You’ve got ads with “link and content” as their only purpose, but you’ve also got ads that are designed based on the first-page search phrase, but that appear in search results with no apparent link.

It’s simply too bad because a lot of people actually want to find the links in that first-page search in order to learn about content. You’ve got ads that give the impression that your site is linked to, but it’s simply not true.  You need to check your links. If it’s a simple matter to check, just do it.

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