What is Moz Why Do You Need It In Your SEO Arsenal

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Otherwise known as SEO, search engine optimization is the go-to strategy for marketers of all levels of expertise to consider when helping out businesses. Everyone needs traffic. Why not get it without paying for each click? These are all of the things SEO resolves. The catch is that is takes patience to get a website to appear on page one for any search term. Search engines like Google want you to “prove yourself.” Therefore, you are going to want to have all the necessary tools to make sure that you can deliver on this advertising service. One particularly useful software all marketers need to consider investing in is Moz.

Just in case you don’t know, Moz is a search engine optimization company that helps facilitates the way people implement SEO by releasing projects, products, metrics, and so on.

History

Started in 2004 by Gillian Muessig and Rand Fishkin, Moz was a firm that was focused on promoting SEO as a digital marketing option. It was originally a blog site where experts can share their ideas on one platform.

As the company grew, they became much more established in the consulting niche. They decided to rebrand their company. At that time, they introduced all sorts of software such as Moz Pro, Moz metrics that measure a website’s domain authority (DA) and page authority (PA)(the former measures the site’s overall strength when it comes to appearing on the search engines while the later metric is for each page within a site).

As SEOmoz became more popular, they turned into a consulting firm. In 2013, SEOmoz rebranded as Moz. They began improving their services and tools to help businesses grow in a more efficient manner. Since then, they have grown to be one of the largest SEO companies on the planet. Top gurus like Neil Patel and Kotton Grammar began to endorse them.

Going back to the products mentioned earlier, let’s go into detail as to what they can do for your business.

First is the Pro Homepage. Essentially, it is a tool that functions complementary to Google Analytics. It is also multi-faceted. Whether it was a Facebook ad, a map listing they clicked, or a google ad you invested in, Pro allows you to find out how your visitors got to your site.

In addition to that feature, you can also identify the keywords your website or business appears for by checking out the number of visitors coming from said searches. On top of that, you can check out digital marketing campaigns by following the stats that your competitors have. If you want to appear above them, you are going to have to make sure that you can see what you are trying to tackle.

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When It Comes to Audits, Moz Pro Is The Tool To Have

Moz equipped their software with something that is known as a “crawler.” It is a robot that coded into the program where it searches your site and checks to see that it is error-free when it comes to site interface or load speed. If there are problems, it fixes them on the spot. The last thing you would want is to have a tool that detects problems on a site but does not fix them immediately. MOZ Pro does. Other tools like AHREFs do not have such a feature. You could say it is what makes MOZ unique.

And if that wasn’t impressive enough, the crawler keeps monitoring your site if any errors pop up or if the search engine algorithms change to the extent that your website becomes an outlier.

Moz is there for you. If you need to do offpage SEO, Moz has a solution for you. If you need to have some content fixed so that it becomes clear to Google what your website is about, then they have another option for you. It is just a matter of trying out for yourself.

How Much Does It Cost?

The beauty of its price is that there is a payment plan for any budget. You can pay anywhere between 99 dollars to a grand per month. You also have the option of paying on a yearly basis at a cheaper price ($79 to $799).

Let’s Talk About Another Moz Product: Local

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Otherwise being a software that is catered more towards helping local businesses thrive or transition online, it is there to increase impressions and click through rates without paying an arm and a leg.

To get started, have your business create a Google My Business (GMB) profile. From there, you then submit the information you have in GMB to Moz Local. With this critical information turned in, Moz converts this data and sends it out the search engines for you. This will ease the process and shorten the delivery time for an SEO agency.

Once You Get Moz Local Then What?

You will be happy to know that there are two packages to choose from. Moz Local has the perk of being a software where you can build you audience’s trust by giving you notifications of when to post social media content or GMB posts to keep your business engaged with visitors. Also, if you happen to forget that you had a few listings that you sent in a year ago, Moz Local can track it for you. The changes you make on one directory will be implemented across all of your others, including maps listings.

Overall, it is a software package that gives you all the things you need to grow. You do not have to be an enterprise to benefit from Moz. Nevertheless, it is a company that does have a ton to offer for large companies as well. Rather than doing things manually and taking time out of your busy schedule to implement tedious tasks like listings or social media posts, engage your potential clients in a way where you can do so successfully without putting the man-hours. Therefore, Moz Pro and Local are two reasons to have Moz in your SEO Arsenal. Working with the best will allow you to reap the best.

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