Growth Hacking is the new trendy concept. Concretely, Growth Hacking consists of finding tips, hacks, to accelerate its growth. Here are 25 hacks to develop the sales of your E-Commerce site!
E-Commerce is one of the only sectors to experience steady growth today, but competition is fierce.
So how can you tell the difference? Growth Hacking is a relevant avenue to attract new customers to your E-Commerce store and convince them to buy.
What is Growth Hacking?
Growth Hacking is a strategy that consists of devising new techniques to accelerate growth based on all the data in our possession.
Concretely, you will constantly be looking for tips to improve your indicators with the sole aim of developing your turnover: how can you attract more visitors? How can you improve your click-through rate, your conversion rate, the validation rate of shopping carts etc…?
Improving these indicators will naturally lead to an increase in your E-Commerce sales.
25 hacks to develop the sales of your E-Commerce store
# 1: Increase the loading speed of your E-Commerce site
As internet connections get faster, the loading time of your E-Commerce store is a key factor in growing your sales.
Thus, reducing the loading time of your E-Commerce site by a few thousandths of a second will significantly increase your conversion rate.
# 2: Use the right keywords
Define your strategic keywords to attract ultra-targeted traffic to your website. Attracting people is good, interested people is better!
# 3: Be responsive
To increase the sales of your E-Commerce store, you must take into account the changing behavior of your consumers.
And today, your consumers are increasingly browsing the Internet from a mobile device such as smartphone and tablet. If the design of your site is not suitable for mobile navigation, you automatically lose sales!
# 4: Test the page structure of your E-Commerce store
The structure of your pages, especially that of your product pages, has a direct impact on your conversion rate. To grow your ecommerce store sales, experiment by making minor changes to your pages and analyzing the repercussions.
# 5: Promote contact
Visitors to your E-Commerce store may need advice and help before making a purchase. Make sure they can easily contact you through different levers such as a contact form, an email address or even social networks.
# 6: Use Call-to-Action
Call-to-Action are call-to-action buttons. “Add to cart” is, for example, a Call-to-Action. To optimize the conversion rate of your E-Commerce store, offer Call-to-Action clearly indicating what you expect from your visitors.
# 7: Make it easier to navigate between your pages
Check the architecture of your E-Commerce site and take care not to confuse or distract your visitors. Like the paths traced in stores, make sure that the clearest path on your store corresponds to your objective: sale.
# 8: Offer a search function on your E-Commerce site
Even if the navigation on your e-commerce site is optimized, your consumers are fond of search bars. When they want to find something quickly, they immediately turn to this function.
# 9: Post reviews and testimonials
Visitors will be more inclined to buy if they read testimonials and reviews left by your customers on your E-Commerce site. The recommendation works as much in traditional commerce as on the Internet (if not more!).
# 10: Encourage your customers to leave a review
This is the prerequisite of the previous Hack. If you want to develop the sales of your E-Commerce store by relying on the testimonials and opinions of your customers, you must encourage them to leave some.
# 11: Display security evidence
One of the obstacles to the development of your E-Commerce is the fear of your consumers about buying on the Internet. At a time when cybersecurity becomes a crucial issue, it is important to reassure your customers by showing them that their purchases on your E-Commerce store are ultra-secure.
# 12: Personalize the User Experience
Use solutions that allow you to analyze your visitors’ browsing and thus offer them recommendations and interactions tailored to their expectations.
# 13: Highlight your shop policies
Again, this hack aims to reassure your consumers. Hesitant, the visitor may not proceed to the act of purchasing for fear that your product will ultimately not suit them.
Be transparent about the return and refund policy applied to your E-Commerce store.
# 14: Display your promotions and specials
Commercial offers and promotions are relevant arguments to convince visitors to buy from your E-Commerce store. Do you offer any? Make sure they are clearly visible!
# 15: Be visual
In the age of mobile and social networks, photos and videos are content increasingly consumed by Internet users. To convince visitors to buy your products, visually highlight them!
# 16: Optimize your product descriptions
In addition to improving the SEO of your E-Commerce store, the descriptions allow you to highlight the added value of your products. This gives your consumers a clear idea of your product and can proceed with the purchase.
# 17: Adjust shipping costs
It is not necessarily a question here of reducing the cost of the delivery as much as possible but of finding the optimal amount allowing you to make the sale and to maximize the amount of the basket.
# 18: Use the right hooks
Use taglines that will let visitors to your e-commerce store think they arrived at the right time.
# 19: Create urgency
It is an extension of the previous hack: offer special offers limited in time, promotions while stocks last, set deadlines …
Creating urgency will automatically allow you to develop the conversion rate of your E-Commerce store.
# 20: Reward the first visit
The cost of acquiring a new customer is very high for an E-Commerce store. That’s why you need to do everything to make a good first impression and convert your visitors from the first visit.
# 21: Offer the best deal
Or at the very least, do everything to convince your visitors. Like me, your visitors probably have several tabs open when shopping to compare offers. Show them clearly why they should buy from your E-Commerce store and not elsewhere!
# 22: Use Up-Selling / Cross-Selling
To increase the amount of the average basket on your E-Commerce site, cross-selling and up-selling are relevant levers. They consist in offering your customers to buy a complementary product (cross-selling) or a product from the higher range (up-selling).
It is important here to know your consumers well in order to offer them the offer that will hit the mark.
# 23: Speed up shopping cart validation
Limit here the number of clicks and actions to be carried out during the validation of the order on your E-Commerce site. The fewer steps you have here and the simpler the process, the less likely you will be a victim of cart abandonment.
# 24: Offer multiple payment options
Your customers are difficult and have behaviors of their own. To optimize your conversion rate and increase the sales of your E-Commerce store, offer your customers various secure payment methods.
# 25: Send personalized emails
Thanks to a CRM like MailChimp, you will be able to send your visitors and consumers personalized communications that will allow you to increase the sales of your E-Commerce store.
In the case of cart abandonment, send the interested party, for example, an e-mail offering a reduction on the product concerned for a few hours.