The Ultimate Guide of Meta Tags for Beginners
July 16, 2020
Meta tags are invisible tags that give information about your page to search engines and website guests.
To put it plainly, they make it simpler for search engines to determine what your substance is about, and along these lines are crucial for SEO.
Meta tags are set in the <head> segment of an HTML record, thus they should be coded in your CMS. This can be simpler or harder depending on the stage that controls your website: an “out of the case” arrangement like WordPress will have a devoted segment for meta tags like accepted links or meta descriptions.
Be that as it may before we get into the quick and dirty of which meta tags to add to your site, we should discuss why they’re so significant.
What are Meta Tags?
Meta tags are the words that are covered up in your code. Individuals browsing your site will just not have the option to see them. It is, as Danny Sullivan puts it, a ‘legitimate’ method of hiding words in your webpages for search engines. The search engines despite everything read them for it to have a straightforward, summed up thought of what your website is about and what precisely your keywords are.
Meta tags are situated inside your HTML’s head territory. These tags are what you ought to find out about in the wake of being knowledgeable in HTML tags.
Step by step instructions to include meta tags in WordPress
Putting Meta Tags Back In
To add meta tags to your site, just add them to the header.php format record in your WordPress Theme, explicitly in the head segment close to the link for the template. At the top, you will see the DOCTYPE tag and underneath that, you will see a couple more tags and afterward the <title> tag.
Underneath this line, you can include your meta tags. You can include meta label information, for example, the substance, language, creator, contact, and copyright since these are fundamentally the equivalent on each page of your site.
In any case, shouldn’t something be said about the ‘dynamic’ sorts of information, for example, description and keywords? This information is interesting to each web page on your site. Putting them in the header.php implies the information won’t change all through your site.
What you need is something to powerfully include keywords and descriptions for every post premise. To include a description, keywords, and other meta tags that are remarkable to each post or Page produced, you have two options: you can include them as conventional references or you can utilize plugins.
Suggested plugins for adding meta tags WordPress
Install the plugin – Yoast SEO
On the off chance that you need to utilize the Yoast SEO plugin to deal with your SEO settings, you can follow these installation steps.
- Install a plugin in WordPress.
- Activate a plugin in WordPress.
- Click on Pages or Posts depending on which you have to alter.
- Click the alter under the page or post title.
- Scroll down to the Yoast SEO segment.
- Click the Edit piece button.
- Fill in your SEO title and Meta description fields with information about your page.
- Click Update towards the head of your alter screen to spare your changes.
- You have now added meta tags to your page or post.
- Install the plugin – All in One SEO Pack
All in One SEO Pack plugin
On the off chance that you need to utilize the All in One SEO Pack plugin to deal with your SEO settings, you can follow these installation steps.
- Install a plugin in WordPress.
- Activate a plugin in WordPress.
- Click on Pages or Posts depending on which you have to alter.
- Click the alter under the page or post title.
- Scroll down to the All in One SEO Pack area.
- Fill in your Title and Description fields with information about your page.
- Click Update towards the head of your alter screen to spare your changes.
- You have now added meta tags to your page or post.
Why meta tags are significant for SEO?
In the event that you need to rank high in Google, at that point you additionally need to concentrate on great substance and client fulfillment. The main objective of this post is to explain which Meta tags are a great idea to go with and which are basically dead and have no utilization.
Meta tags are the establishment of SEO and the main thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t arrive at perusers naturally. It doesn’t require some investment to produce meta tags, yet it’s a higher priority than you may think. That is on the grounds that 93% of every single online experience begins with a search engine.
Your substance should be decipherable and appealing to clients on search engines. There’s an unmistakable linguistic structure required. It’s like how book shops and libraries arrange their documents for books. The title and description tags make up nearly the whole section. Notwithstanding these tags, all you’d find in Google SERPs would be my URL.
Title and description tags are the two most-utilized tags for SEO purposes, yet SEO isn’t the main piece of advanced marketing. Progressed advanced marketing requires the utilization of significantly more tags that improve page rank and generally client experience. Google organizes certain tags since they give setting to individuals.
How meta tags influence the brand picture and navigate rates?
You totally can pass judgment flippantly. It’s what spreads are intended for. Your title and description tag make the spread for your web page. They’re your early introduction to most guests. It’s about search engines, yet how we see the Internet.
Like Google’s search engine, the title and description are prominently highlighted. It’s a layout for how we read things. Using meta tags accurately resembles using the right arrangement for a business email. Indeed, you can put whatever you like out there, however, there’s a degree of demonstrable skill that is normal sooner or later.
Meta label best practices
There are a TON of various HTML tags that can be utilized on a web page. We’re just going to concentrate on a bunch of critical tags. We’ll begin with the one that may have brought you here today.
Title tags
It’s not in fact a meta tag, however, it appears in the header and is utilized as one.
Picture tags
Like title tags, Image tags aren’t named “meta.” But they’re obviously utilized via search engines, link aggregators, and different sites to recognize your site.
Description tags
A meta description label allows you to give an outline of the page’s substance. They’re restricted to 160 characters, and aren’t legitimately attached to Google’s search calculations by any means!
Robots index and no follow tags
Robot meta tags aren’t generally fundamental. Of course, the entirety of the pages and links you make on your website are indexed as ‘follow’ via search bots and web crawlers. At whatever point you need to divert them, you’ll need a robot meta tag.
Watchword tags
Watchword tags aren’t utilized via search calculations to determine search ranking. Watchword tags and classes can assist Google with determining which page on your site should rank for a search.
Viewport tags
You don’t invest a lot of energy thinking about viewports, however, they’re particularly significant in the present mobile-first universe of search.
On mobile gadgets, pages appear in a popup window called a viewport that reaches out past the fringe of the gadget.
Conclusion
The significance of meta tags is that the search engines read them in a request to look at if these keywords and the description are identified with the noticeable substance. Are your keywords present on your webpage? Is your meta description identified with your substance and your site’s specialty? There is a certain load in your meta tags that the search engines see, that being the explanation, wouldn’t you need to do everything in request to bring your page somewhat higher in the SERPs? That is actually the motivation behind why meta tags are significant.
Megha Soni, Content Writer with 7 years of experience in content writing. I am working as a Content Writer with Creator Shadow, one of the top software development companies in UAE.